Create Google Analytics campaigns for each of your social networks.
Tag your URL with the following campaign variables for Google to track:
- utm_campaign – name of campaign
- utm_medium – the type of distribution (e.g. social, email, media)
- utm_source – the place where you put this link (e.g. facebook, “name of email list”)
For example, when you post a link to your blog:
Use the Google URL Builder to create links
And then create a link using your URL shortener like Bit.ly.
Post the link
Segment your reports for these campaigns
Create an advanced segment titled “Campaign Name”
“Filter Visits” by “Traffic Sources > Campaign” includes “Campaign Name”
“Test”, “preview” and “save” the advanced segment.
Now you can view any report to see how these users performed on your site, or where they came from. For example:
Go to the “Traffic Sources > Sources > All Traffic” report and view where your traffic comes from: